If you are an entrepreneur or a business owner looking to increase Instagram followers and take advantage of the power of Instagram for small business, then The Five Day Start Up has a great tool to share with you. Take a look at our engagement and sales funnel built to help you understand actionable steps and the best practices for using your Instagram for small business engagement and promotion. If you like what you see, give our expert team of Instagram marketing consultants a call to discuss how our social media management services can help you be seen online and grow.
AWARENESS
The most important part for a small business looking to increase Instagram followers and get more engagement is simply to start by being seen. Utilize the power of Instagram marketing for small business by using strong messaging and branding to promote your products and services, targeting the right people, running paid ads, and using trending hashtags. You can’t create interest and curiosity — two things that Instagram is amazing for — without first making sure that you are visible to your potential clients.
INTEREST
Once people know you are and engage with you a little, you can continue to grow Instagram followers on your account through direct messaging, commenting on their posts, liking their pictures, and following their page. By showing interest in your client, you’re much more likely to gain their full attention and bring them to your site or page. Once someone has followed you back, not only do you gain the chance to do business with them, but they also provide valuable social proof for others to follow suit.
DECISION MAKING
By providing strong and meaningful calls to action built on the same hashtags and concepts that you drew a follower in with, you can convert them into a client. During this stage of the process, it is crucial that follow-ups be meaningful to the prospective customer. Precise, value building DMs and continued commenting can help push them over the edge. Contests, giveaways, and other info-gathering techniques are excellent here for businesses that prefer data over sales or want to have more access for continued engagement and conversions.
ACTION
Congratulations! You made a sale or other type of conversion that you were shooting for. Make sure to thank the client and provide awesome customer service throughout the fulfillment process.
LOYALTY
It’s a lot of work to get someone to like, follow, and convert into a customer, so once you have them invested in your products and services, you want to do your best to make them a loyal, returning customer. Use your analytics tools to continue to engage your customer with specialized deals and offers that you know will appeal to them based on their demographics, purchase history, and lifestyle.
ADVOCACY
Once you know you have a loyal customer that loves your brand, you need to convert them into a strong brand ambassador. Ask your base to share your products with their friends, families, and followers, to leave reviews for you, and to tag your products in their future posts. This is ultimately the best way the increase Instagram followers and customers for your small business.
CALL THE FIVE DAY START UP
Does this all seem like a lot of work? That’s because it is. If you need help getting started or are interested in utilizing an experienced social media marketing service to take your business to the next level on Instagram, call the professional consultants at the Five Day Start Up. We’re here to help your business thrive on Instagram.
By Scott Bartnick
