More and more businesses are taking their brands online each and every day. Time and money tend to force a question that most of those businesses need to answer — where do I focus my resources? The Five Day Startup is here to help you understand why Instagram is probably a great place for you to begin. Read on to learn about the fastest growing social network and why you should increase your presence to increase Instagram followers for your business.
Instagram Is The Emerging Social Platform
It might be more accurate to say that it emerged and is on its way to officially being the heir to the social media throne. In September of 2017, Instagram reported that it had over 800 million monthly users, overtaking Twitter. Earlier this year, it confirmed that the number had risen to over 1 billion users per month. What’s even more impressive is that well over half of those 1 billion users are logging activity on a daily basis. If you’re not working to grow Instagram followers for your business, you’re missing out on an opportunity that is no longer a secret.
Businesses Are Moving Their Online Presence To Instagram
If the raw number of users on Instagram isn’t convincing enough for you, then consider the actual business trends. It is estimated that somewhere around 70% of businesses in the United States are working hard to grow Instagram followers and increase their reach on the platform. In total, worldwide, over 2 million different brands are actively spending money to get in front of their target demographics and generate leads and revenue.
Instagram Is Where Buying Audiences Live
Pure numbers and business trends don’t always tell the whole story. The real power of digital marketing and increasing brand awareness through increasing Instagram followers for your business in the targeting. Who are the people that you want to be seen by? Who are the people who are actively buying products and services like yours online?
Instagram is home to roughly 60% of people in the United States between the ages of 18 and 29. Historically, this population, although not the most wealthy, spends a disproportionate amount of their income on “non-essential” goods and services as opposed to mortgages, car payments, groceries, etc.
Women are historically responsible for up to 80% of household spending decisions. As such, it shouldn’t be overlooked that close to 40% of women in the United States are regular Instagram users.
Instagram User Engagement Is Incredibly High
Here are 3 incredible statistics that prove that you will be rewarded by Instagram users for creating meaningful content, justifying your efforts to increase your Instagram following for your business, products, and services.
- Instagram reported an 80% increase in video watching engagement last year.
- 80% of Instagram users follow at least one business on the platform.
- Posts with a location receive almost 80% more engagement on Instagram.
Take Our Free Class For Greater Success On Instagram
The Five Day Startup offers free online courses for success in increasing Instagram followers for your business as well as other digital marketing consulting services. If you are curious about taking advantage of the fastest growing social media platform to increase brand awareness and drive sales, take advantage of our free courses or sign up for one of our customizable consulting packages.