Storytelling is part of our lives. Since the beginning of time, people have demonstrated their love for stories. When the cavemen passed them from one generation to the next one, they did it with images.
In 2019, the principle is the same. Every story we upload on Instagram is created by you, from taking a picture to the editing process.
We react to stories with emotion, and an understanding of how this connects to your marketing plan is priceless. By showing your followers how you create your brand "behind the scenes" you create added value. They will appreciate what you do if you show how you do it, especially when it comes to creating products with care and love.
Build a community around it
Engage with your audience by sharing experiences, this is especially great when you can engage your audience in the stories. They will feel appreciated and part of your community. For new customers, this is excellent because they will see that you have a very warm approach with your existing customers and they won’t be just another number.
Another way storytelling comes into play on Instagram is by showing who’s behind your company. It doesn’t matter if you’re a one-person company or an extensive team. People will appreciate that you are showing them how your organization implements the company’s culture.
It doesn’t matter if you’re a startup or a legacy company, people will be interested to know your journey. The emotional bond you will create with your audience when you tell your story will be remarkable.
You have different tools available on Instagram for storytelling. You may use stories to highlight your top events of the day, or you may do a live stream at the end of the day telling your followers how your day went. You may also shoot videos and share them periodically in your feed, and this can be part of your content schedule. You can live stream from an after-office party or a soccer match with your team. The possibilities are really endless and you need to take advantage of it.
Once you have your story, you will need a way to spread the word and tell more people about your journey. At the Five Day Startup, we help people reach more followers every day. Check out our packages here and we’ll help you spread your message to a wider audience.