While scrolling down the Instagram feed, a common question that might come to many minds is: How do all of these influencers find their sponsors? Nowadays, Instagram is a total social media powerhouse (One billion users as of June 2018). People have found the opportunity to use this powerhouse to make a living through sponsors, brand deals, collaborations, etc. But how exactly do they do that?
Here are a few tips that might help you land that sponsorship:
Find What Makes Your Brand Unique
Yes, influencers are indeed brands. You have to stand out from all the other influencers to attract a company who could be a potential sponsor. A company wants to see the difference between you and the billions of other accounts on Instagram. Figure out what you want your brand to be, and stick with it. Curate your posts to reflect that brand.
Study Potential Sponsors
Be cautious when choosing a sponsor. Know who they are and what they stand for. Study their customers and their lifestyle. Be sure it is a reputable brand, and do your research. The more you know about their company, the easier it is for you to adapt to their style, and the more likely they are to choose you.
Prepare a Media Kit
A media kit is a business card for influencers. This kit includes all the statistics of your account a company might need to know. How many followers do you have? What’s your engagement like? What’s the age range of your followers, and are they mostly male or female? Turn your Instagram account into a business profile to easily access this information. Companies will look at these statistics to see if your brand fits theirs.
Nine times out of ten, the company will reach out to YOU. They typically won’t respond to DMs asking for free stuff. This doesn’t mean you can’t make the first move, however. If you find a brand you want to work with, check and see if you fit their vision. If so, try and reach out via email. Include your media kit, ideas for collaboration, and always thank them for their time. Follow up after a few days, and after that, leave it. Sometimes you won’t hear a response back, or you will receive a “No,” and that’s okay. Be patient. Sponsorships aren’t easy, but nothing worthwhile is. In the meantime, keep working on your brand. If you put a lot of work into growing your brand, this will attract those sponsorships.