An Influencer, influencer marketing or influence marketing is a form of marketing in which focus is placed on influential people. Influencers can be celebrities, journalists, musicians, entrepreneurs, travelers, professional advisers, businesses or anyone that effects the decisions of others. Influencer marketing identifies the individuals that influence potential customers or audiences and orients marketing activities around these people.
An Influencer can share their “attractive character,” personality or skills to affect the decisions of others. Many times a buying or life decision can be psychologically influenced by an influencer just by sharing their story!
What is so unusual in today's world is Influencers can be ordinary people who have earned a substantial loyal following because of their experiences and expertise. Many influencers achieve their fame because of the valuable information and stories they share with their followers.